Value Added Course
E-BUSINESS
Subject Code: MBA PG 001
Unit I
Introduction to E-Business – Approach to E-Commerce – SCM and E-Business – ERP Tools and Modules – Mobile Commerce – E-Marketing and Customer Relationship Management.
Unit II
Application of E-Commerce in different service industries – Online Retail Sector – Online Financial Services – Online Travel Services – Online Career Services – Online Publishing – Online Entertainment.
Unit III
Online Payment – E-Security – Security Protocols – How sites are hacked – Internet Governance – Firewall. Legal Issues: Software Intellectual Property Law – Contract Law for E-Business – Cyber Law Issues – Interpol.
Unit IV
Consumer Protection: Privacy and Information Rights – Warranties and New Products.
Reference Books
- Chaffey, D., E-Business and E-Commerce Management, 3rd Edition, Pearson, 2009.
- Kalakota, R. and Whinston, A., Frontiers of Electronic Commerce, Pearson, 2011.